Every week, some guru, influencer, or LinkedIn thought-leader tries to convince you their terrible idea is actually genius. We're here to say: nope.
Expert recommends you simply "make content that goes viral." No further details provided. Apparently that's all there is to it. Just go viral. Easy.
Another year, another hot take declaring email marketing officially over. Meanwhile, email continues to have the highest ROI of any marketing channel. Curious!
Marketing gurus keep burying print. Businesses keep mailing postcards. Customers keep calling from those postcards. The math isn't mathing for the gurus.
That one CEO who brags about sleeping 4 hours a night is either lying or actively destroying their cognitive function. Both are possible. Neither is inspirational.
Advice delivered exclusively by people who had a safety net, wealthy parents, or significant savings. Mysteriously rare advice from people who did this and it didn't work out.
The Law of Attraction: if you visualize wealth hard enough, the universe delivers it. Unfortunately the universe has not read this particular bestseller. Refund policy: none.
Congratulations, you raised $4M to put a QR code on a napkin and call it a SaaS platform. Your deck says "Airbnb for dog water bowls." Investors are intrigued for some reason.
No it isn't. The whitepaper is 12 pages. The team is anonymous. The roadmap ends at "moon." This one has a dog as its mascot though, which apparently matters now.
"We're building the next-generation productivity platform." It's a to-do list. With rounded corners. The founder has given three TED talks about it. The app has 47 users.